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Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, November 16). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets-8914